The Case for Your Practice
You've probably sat through the free marketing consultation, the hour that exists to sell you something before it ends. This is built the other way around.
Before you spend a dollar on advertising, make the case. I examine your firm, your market, and one kind of case the way I would if you'd already retained me, and I tell you what the evidence says, including when it says no.
What I examine
One kind of case, the one you'd most like more of, examined from every side a retained advisor would look at it.
- How often your market produces that kind of case
- What it's worth to your practice in collected fees, not the fee in the agreement
- Who's most likely to face it, and what's happening in their life when counsel becomes relevant
- Which firms already own the attention for it
- What your experience lets you say that generic competitors can't
- How a prospective client encounters you today, and where that person goes next
- What happens when the inquiry reaches your office
- What it would sensibly cost to acquire one retained client
A finding, not a pitch
The case ends in one of three places, and each is worth knowing before you spend heavily.
Build the path to market
The evidence supports it. Then my agency, Rebel Video, can build it around that one kind of case and measure what happens all the way to retained clients.
Build the practice first
The right work is an adjacent practice your firm doesn't offer yet. Then we work out what must exist before any demand is created for it.
Keep the money
The evidence says no. Knowing that before you spend is valuable on its own.
Who I do this for
Established lawyers, skilled and respected by the people who've watched them work, whose market hasn't caught up yet. Solo practitioners and small firms who would rather choose their cases than take whatever walks in.
It isn't for anyone who wants a promise of results, cheap volume, or a process where the evidence never gets a vote.
Questions lawyers ask first
Is this a free consultation?
No. It's the work itself, done the way I would if you'd already retained me. The fee depends on your practice and the kind of case, and I'll give it to you directly when we talk.
Do I have to advertise afterward?
No. The evidence gets to say no. Sometimes referrals already bring more of the right work than you can take, and sometimes the problem is intake or capacity, not visibility. In those cases, keeping the money is the right call.
What if the practice I should build is one I don't offer yet?
That happens. Your experience may have prepared you for an adjacent kind of case your firm doesn't handle. Then the work starts before marketing: what's missing, whether the gap can be closed responsibly, and what procedure, co-counsel, intake, economics, and capacity must exist before anyone creates demand for it.
What about attorney advertising rules?
They vary by jurisdiction, and you're the one licensed under them. Nothing I build for you goes out without your review against the rules that govern your practice.
Why video?
It isn't always the answer. Search, video, and referral relationships each fit different cases, and the channel serves the case. I specialize in video because it lets a lawyer show how he or she thinks before the first call.
Are you still practicing law?
No. I practiced for about a decade and haven't practiced since. I don't give legal advice. I examine the business built around it.
Request The Case for Your Practice
I read every request myself and reply personally. Tell me where you practice and the one kind of case you'd most like more of.